Design Research Dissertation/Dissertation with Visual Design

18 May 2022 - 19 June 2022 (Week 8 - Week 12)
Zetie Binti Bahaman / 0351297 / BDCM
Design Research Dissertation
Dissertation with Visual Design

LECTURES


Weeks 8 and 9:

There is no class during Independent Learning Week. Dr. Hayati uploaded the lecture notes for us to prepare before our individual tutorials next week.

Week 8: Lecture Notes


INSTRUCTIONS


VISUAL DESIGN


Weeks 8 to 9

Countless scrolling on Pinterest has led me to create a slide deck to map out my ideas for the art direction.

Fig 1.0 Moodboard for Visual Design Proposal

Since my research topic is on fast food, I decided to do a menu-style concept. It will also display bright and colourful graphical elements that reflect motion graphics in fast-food advertisements.


Design Attempts/Works in Progress

1. Graphical Elements

I decided to go with a minimal menu look, displaying the elements of fast - food in a subtle way. For this, I designed flat vector style illustrations.

Fig 1.1 Vector shapes development

Fig 1.2 Exploring typeface for cover title

2. Charts

Dr Hayati suggests we design our own charts instead of utilising the ones by Google Forms. This is my first time utilising the charts tool in Adobe Illustrator. This process took so much time I underestimated this part of the design. It took some time to get used to the charts tool.

Fig 1.3 Charts progress in Adobe Illustrator


Fig 1.4 Charts compilation



3. Cover Design Attempts

I designed the layout in  black and white first before attempting to include colors.


Fig 1.5 Cover Design Test


Fig 1.6 Cover Design with Text



Fig 1.7 Color Attempt #1


Fig 1.8 Color Attempt #2



Week 12
First Submission of Dissertation with Visual Design

Fig 1.9 Dissertation with Visual Design - PDF, Week 12 (19/6/2022)

Fig 2.0  Visual Design Publication - Flipbook, Week 12 (19/6/2022)


**Note: The module lecturer has opened up the window to resubmit the visual publication based on the remarks given during tutorial session. Below is the final submission of this assignment.



Final Dissertation with Visual Design

Fig 2.1 Final Dissertation with Visual Design - PDF, Week 15 (10/7/2022)

Fig 2.2  Final Visual Design Publication - Flipbook, Week 15 (10/7/2022)

FEEDBACK


Week 9
No class - lecturer on medical leave.

Week 10
Specific Feedback:
  • The menu concept is too typical of an idea based on fast food.
  • “How does retro relate to your topic’” - ‘motion graphics’/’advertising’/’animation/’fast-food’
  • I could play around with elements of fast food like the wrapper, utensils etc.
  • Explore more layout ideas - since I seem to lean toward colourful layouts, I should refer to Paula Scher’s designs.
  • In terms of the draft dissertation, it is comprehensive and I have amended it according to the previous tutorial sessions. Although, the project recommendation is brief.
Week 12
Specific Feedback:
  • Page numbers can be anywhere, explore the various ways on Pinterest.
  • Check on the leading for the body text.
  • Don’t go straight into the content after the cover page. Leave out some empty spreads with designs if possible like a real publication. I can do a full yellow spread for instance.
  • Dr. Hayati has no issues with my layout ideas, it looks good in black and white, hopefully after adding colors it will still give a good contrast.


Comments

Post a Comment

Popular posts from this blog

Motion Graphic & Compositing: Final Project

Image
14 Nov 2022 - 2 Dec 2022 (Week 12 - Week 14) Zetie Binti Bahaman / 0351297 / BDCM Motion Graphics & Compositing Final Project: Abstract Motion INSTRUCTIONS FINAL PROJECT For the final project, we are to create a theme-based abstract motion graphic video. We can use 3D/2D, mixed media, or experimental visual output. Idea/Concept The theme that I would like to highlight is Mental Illness and I am focusing specifically on OCD (Obsessive Compulsive Disorder), what it's like for them and the stigma that they face. This in hopes would raise awareness and show the public what they feel like struggling with this on top of facing discrimination. Moodboard Figure 1 Moodboard So I wanted to bring the topic in a different way but with the limited time I had, I decided to use shapes to represent them. Style Frames Using shapes to represent - how this illness is characterized with the presence of obsession and compulsion. Obsessed with things being in order or compulsion of repetitive behav...
Read more

Major Project

Image
28 Aug 2023 - 15 Dec 2023 (Week 1 - Week 16) Zetie Binti Bahaman / 0351297 / BDCM Major Project INSTRUCTIONS   MAJOR PROJECT Week 1 Module Briefing We were briefed about the module expectations and advised to consider it as a project and not an assignment. It's also important that we take note of the industry requirements and explore how we can showcase our value through our project.  The task following this briefing is to narrow down our ideas into a proposal in the next class. We are to share it with Mr. Asrizal before he assigns us to the right supervisor. Week 2 Consultation The main ideas I listed for my first proposal are as below: Fig 1.0 Major Project Ideation   Feedback - Wk 02 Mr. Asrizal suggests I explore more on either Idea #1 - Title Sequence or Idea #3 - Malaysia's Folklore. He requested I send him videos of my previous projection mapping work and he would inform me of my assigned supervisor the following week.  Week 3 Consultation I decided to go wit...
Read more

Film Studies and Cinematography - Final Project

Image
31 May 2022 - 10 July 2022 (Week 10 - Week 15) Zetie Binti Bahaman / 0351297 / BDCM Film Studies & Cinematography Final Project - 20sec Animated Trailer INSTRUCTIONS Final Project In the final project, we are to produce an animated trailer of our original short animation story with sound as voice-over, sound effects and music; to tell a compelling story based on  Projects 1 and 2.  Progression 1. Selected Shots After multiple changes, I finally have a storyboard with 6 selected shots to start animating with.  Fig 1.0 Selected Shots 2. Animatic Upon selecting the shots from Project 2, I am assigned to produce a rough animatic. This will ease the process of animating the scenes later on. Fig 1.1 Rough Animatic Attempt 01 This animatic included too many scenes, hence, the lecturer asked me to revise my selected shots and choose 4 to 5. As seen as the storyboard above, I managed to reduce to six (6) selected shots. Fig 1.2 Rough Animatic Attempt 02 3. Wor...
Read more