Advanced Typography - Final Compilation & Reflection

1 April 2022 - 1 July 2022 (Week 1 - Week 14)
Zetie Binti Bahaman / 0351297 / BDCM
Advanced Typography
Final Compilation and Reflection

LINKS

Task 1: Typographic Systems and Type and Play

Task 2: Key Artwork and Collateral

Task 3: Type Exploration and Application

INSTRUCTIONS


SUBMISSIONS

Task 1: Exercise 1 - Typographic Systems
1 April 2022 - 22 April 2022 (Week 1 - Week 3)

Hours spent on Task 1:
Exercise 1 - 48 hours
Exercise 2, Part 1 - 24 hours
Exercise 2, Part 2 - 7 hours

Fig 1.1 Final Axial System - JPEG, Week 2 (8/4/2022) 

Fig 1.2 Final Bilateral System - JPEG, Week 2 (8/4/2022)

Fig 1.3 Final Dilatational System - JPEG, Week 2 (8/4/2022)

Fig 1.4 Final Grid System - JPEG, Week 2 (8/4/2022)

Fig 1.5 Final Modular System - JPEG, Week 2 (8/4/2022)

 
Fig 1.6 Final Radial System - JPEG, Week 2 (8/4/2022)

Fig 1.7 Final Random System - JPEG, Week 2 (8/4/2022) 

Fig 1.8 Final Transitional System - JPEG, Week 2 (8/4/2022) 

Fig 1.9 Final Task 1 - Exercise 1: Typographic Systems - PDF, Week 2 (8/4/2022)

Fig 2.0 Final Task 1 - Exercise 1: Typographic Systems Grids and Guides - PDF, Week 2 (8/4/2022)

*No grids and guides were used for random, dilatational, and transitional systems so they're not included in the PDF. Some heading texts are not aligned to the baseline grid (axial).



Task 1: Exercise 2 - Type and Play
Part 1 - Finding Type
15 April 2022 - 29 April 2022 (Week 3 - Week 5)


Fig 2.1 Compiled Process, Week 3-5 (29/4/2022) 


Fig 2.2 Original extracted letterforms compared to the final type design, Week 5 (29/4/2022)


Fig 2.3 Final Type Design - JPEG, Week 5 (29/4/2022)


Fig 2.4 Letter T - JPEG, Week 5 (29/4/2022)

Fig 2.5 Letter N - JPEG, Week 5 (29/4/2022)

Fig 2.6 Letter V - JPEG, Week 5 (29/4/2022)

Fig 2.7 Letter Y - JPEG, Week 5 (29/4/2022)


Fig 2.8 Type Showcase, Week 5 (29/4/2022)

Fig 2.9 Final Finding Type - PDF, Week 5 (29/4/2022)


Task 1: Exercise 2 - Type and Play
Part 2 - Type and Image
22 April 2022 - 29 April 2022 (Week 4 - Week 5)


Fig 3.0 Original photo by Tom Barrett, Week 4 (22/4/2022)


Fig 3.1 Final Type and Image: "Frozen" - JPEG, Week 5 (29/4/2022)



Task 2: Key Artwork & Collateral
6 May 2022 - 3 June 2022 (Week 6 - Week 9)

Hours spent for Task 2:
Task 2A - Key Artwork: 48 hours
Task 2B - Collateral: 26 hours

Fig 3.2 Final Key Artwork - Black & White (Occupation: Barber), Week 9 (29/5/2022)


Fig 3.3 Final Key Artwork - Coloured (Occupation: Barber), Week 9 (29/5/2022)


Fig 3.4 Final A3 poster - barber workshop, Week 9 (29/5/2022)


Fig 3.5 Simulated barber workshop poster, Week 9 (28/5/2022)


Fig 3.6 Final Animated E-Invite, Week 9 (29/5/2022)


Fig 3.7 Final simulated collateral - Electric Hair Clippers,  Week 9 (29/5/2022)


Fig 3.8  Flat lay of Task 2, Week 9 (29/5/2022)


Fig 3.9 Final Task 2 - PDF, Week 9 (29/5/2022)



Task 3: Type Exploration and Application
3 June 2022 - 1 July 2022 (Week 10 - Week 14)

Hours spent for Task 3:
Task 3: 90 hours

This is an exploratory work on a typeface. Initially, the proposed idea was to repurpose actual bread clips and cut them into alphabets, to be reused or repurposed. However, due to technical issues, such as laser-cutting and materials, I had to change plans. Therefore,  I developed a typeface inspired by the shape of a bread clip and applied them to handmade macrame jewellery charms.

Download font here:
https://drive.google.com/file/d/1c0oL8EpkstG16KewrKuwS-v2KMQLCF3S/view?usp=sharing

Fig 4.0 "BREADY - Regular" Final Type, Week 14 (1/7/2022)


Download font here:
https://drive.google.com/file/d/1npWlJhMDEBIv1V85YaaZ_bofnAsfDhDI/view?usp=sharing

Fig 4.1 "BREADY - Extra" Final Type, Week 14 (1/7/2022)


Application #1:
Promotional Poster

Fig 4.2 Promotional Poster of Typeface 'Get That Bread In Style', Week 14 (1/7/2022)


Application #2:
Macrame Jewellery - Necklace, Anklet, Bracelet



Fig 4.3, 4.4,4.5 - Typeface application into macrame jewellery, Week 14 (1/7/2022)


Fig 4.6 Final Task 3: Type Exploration and Application - PDF, Week 14 (1/7/2022)

REFLECTION


Experience:

Advanced Typography seemed to have more freedom than Typography. Typography in general took some time to grow on me because it felt very strict at first. I was expecting even more rules this semester, but Advanced Typography was actually better, and the tasks gave me more freedom and independence. Type design tasks are not my stronger suit, and there were a lot of them in this module. I find making layouts/arranging type more enjoyable. Overall, it was a very positive experience and I also learned new skills like creating jewellery.

Observations:

I noticed that I take a long time to generate ideas for type design. I much prefer doing layouts such as the typographic systems. Perhaps, the software to generate the font deters my enthusiasm to develop typefaces. Furthermore, I've discovered that it takes resilience to produce work and determination to ensure the typeface strokes/serifs/widths - all the little details. Although I preferred Advanced Typography to Typography, there were more burned-out moments.

Findings:

I learned more about branding or collateral work process, words such as 'simulations' when all these while they were just mockups to me lol. When designing a type/logo for a brand identity, there are many factors to consider, such as what you're portraying, your intentions, and the design's effectiveness. This reflected in my work in Task 2 that is just fairly good. The typographic systems lesson was most fun and useful to me. They were difficult at first, but they became more enjoyable to experiment with and helped spark new ideas. I also got reminded from Typography of how time-consuming, brain-damaging, and unforgiving kerning can be. The software itself was not helpful at all, and it would quit unexpectedly. The only thing that prevents me from doing Typography is that all letters must be paired together and kerned individually.

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